SIGNED
IN.
From 6 steps to 3.
No context switching. No dead ends.
Access granted — staying in context.

Strategy & Systems

Streamlining sign-in | Verizon

Lead Designer · Authentication Strategy · Cross-functional team · 6-month program

Lead Designer · Authentication Strategy · Cross-functional team · 6-month program

Overview

Nex Gen Digital launched with a mandate to modernize Verizon's authentication experience and little else defined, no scope, no design direction, just a 6-month funding window and KPMG brought in to facilitate. I led design from day one: partnering with authentication subject matter experts through a dedicated workshop to define what the program would actually solve, shipping what fit inside the window, and building a recommendation deck for everything that didn't.

Overview

Nex Gen Digital launched with a mandate to modernize Verizon's authentication experience and little else defined, no scope, no design direction, just a 6-month funding window and KPMG brought in to facilitate. I led design from day one: partnering with authentication subject matter experts through a dedicated workshop to define what the program would actually solve, shipping what fit inside the window, and building a recommendation deck for everything that didn't.

The constraint

Two realities shaped every decision:
• Funding window: 6 months, program ends, money stops
• Technical reality: true back-end authentication changes take years, not months.

The gap between those two things wasn't a problem to solve, it was a condition to design within. What could we ship in 6 months that was meaningful on its own and set up the next team to keep going? That question drove everything from prioritization to the recommendation deck.

The scenario that defined everything

A customer using her mom's phone to sign in. Verification link going to her own broken device. No alternate number on file. No other option available. Just a wall.

The research put it plainly: customers on shared accounts sometimes had to physically drive to the primary account holder to sign in. This wasn't an edge case. It was a system failure hiding in plain sight, and it became the north star for the entire design direction.

  1. The systemic version of the same problem

The dead end scenario was one customer, one broken flow. But the inconsistency ran across the entire product. Mobile, FWA, and Fios each had completely different verification methods, non-Verizon numbers couldn't be used at all, leaving FWA and Fios customers with weaker, less consistent options. It wasn't one broken flow. It was the entire authentication system.

  1. The systemic version of the same problem

The dead end scenario was one customer, one broken flow. But the inconsistency ran across the entire product. Mobile, FWA, and Fios each had completely different verification methods, non-Verizon numbers couldn't be used at all, leaving FWA and Fios customers with weaker, less consistent options. It wasn't one broken flow. It was the entire authentication system.

What the funding window couldn't hold

Not everything could ship in 6 months, and that was always going to be true. Back-end authentication changes are multi-year programs. The recommendation deck was how those directions stayed alive, documenting the problem, the rationale, and the path forward clearly enough that the next team could pick it up without starting over. Several are now active programs. That was the goal.

The constraint

Two realities shaped every decision:
• Funding window: 6 months, program ends, money stops
• Technical reality: true back-end authentication changes take years, not months.

The gap between those two things wasn't a problem to solve, it was a condition to design within. What could we ship in 6 months that was meaningful on its own and set up the next team to keep going? That question drove everything from prioritization to the recommendation deck.

What we built
(as of July 2026)

Two efforts moved authentication toward one coherent system.

  1. Alternate number for authentication
    Customers can now authenticate via any number they have access to, not just the primary on the account. The verification link goes somewhere they can actually receive it.

Your phone

Her verification link had nowhere to go. Now it can go anywhere.

What we built
(as of July 2026)

Two efforts moved authentication toward one coherent system.

  1. Alternate number for authentication
    Customers can now authenticate via any number they have access to, not just the primary on the account. The verification link goes somewhere they can actually receive it.

Your phone

Her verification link had nowhere to go. Now it can go anywhere.

The Problem

Verizon had 57.6K calls per month related to sign-in issues, and 2 million password resets every month. Customers weren't just frustrated, they were completely stuck. A workshop with authentication subject matter experts helped scope the problem; a dedicated moderated usability study (12 Verizon wireless customers, January 2024) confirmed it: the verification system was failing people in real, predictable ways.

  1. Authentication settings redesign-app, mobile web, desktop
    The legacy page was 11 years old, three viewports, three different UIs, broken components. We rebuilt it as one consistent system across all surfaces.

The Problem

Verizon had 57.6K calls per month related to sign-in issues, and 2 million password resets every month. Customers weren't just frustrated, they were completely stuck. A workshop with authentication subject matter experts helped scope the problem; a dedicated moderated usability study (12 Verizon wireless customers, January 2024) confirmed it: the verification system was failing people in real, predictable ways.

A third, parallel effort pushed toward that same goal

  1. RCS adaptive authentication
    It wasn't part of NGD's scope, but ran on the same timeline and delivered the outcome this program was built around.

    The sign-in flow we designed for is now live. RCS delivers native in-message approval, no context switching, no browser redirect.

    Production data as of July 2026:
    97.47% overall success rate,
    99.82% RCS success rate,
    a 10% improvement over SMS-based verification.

RCS Adaptive Auth · Production data, July 2026
Overall success rate
0.00%
839K of 860K attempts succeeded
RCS success rate
0.00%
778K of 782K RCS deliveries accepted
Attempted
0K
RCS delivered
0K
SMS fallback
0K
Delivery gaps and fallback, not design failures
  1. The scenario that defined everything

A customer using her mom's phone to sign in. Verification link going to her own broken device. No alternate number on file. No other option available. Just a wall.

The workshop put it plainly: customers on shared accounts sometimes had to physically drive to the primary account holder to sign in. This wasn't an edge case. It was a system failure hiding in plain sight, and it became the north star for the entire design direction.

A moment I'm most proud of

Turning something obscure into work that keeps going after the program ends.

The recommendation deck had a strict format mandated by our senior director. I used it as a framework, mapping complex authentication systems through before-and-after flow maps that made years of tangled logic easy to follow at a glance. It became the template for how the team documents authentication experiences going forward. Future roadmaps are being built from it now.

The format was given to me. The clarity was mine to create.

  1. The systemic version of the same problem

The dead end scenario was one customer, one broken flow. But the inconsistency ran across the entire product. Mobile, FWA, and Fios each had completely different verification methods, non-Verizon numbers couldn't be used at all, leaving FWA and Fios customers with weaker, less consistent options. It wasn't one broken flow. It was the entire authentication system.

Current state — inconsistent verification across services
Mobile, FWA, and Fios each with a different system
Sign-in
Forgot password
Forgot user ID
Mobile
Adaptive auth
Adaptive auth
Adaptive auth
FWA
Adaptive auth, email only
Adaptive auth, email only
Adaptive auth, email only
Fios
Secret question only
Temp password via text or email
Text or email user ID
Fios and FWA verification methods are either unsecured or require extra steps.
Non-Verizon mobile numbers can't be used as a verification method.
  1. Authentication settings redesign- app, mobile web, desktop
    The legacy page was 11 years old, three viewports, three different UIs, broken components. We rebuilt it as one consistent system across all surfaces.

A third, parallel effort pushed toward that same goal

  1. RCS adaptive authentication
    It wasn't part of NGD's scope, but ran on the same timeline and delivered the outcome this program was built around.

    The sign-in flow we designed for is now live. RCS delivers native in-message approval, no context switching, no browser redirect.

    Production data as of July 2026:
    97.47% overall success rate,
    99.82% RCS success rate,
    a 10% improvement over SMS-based verification.

RCS Adaptive Auth · Production data, July 2026
Overall success rate
0.00%
839K of 860K attempts succeeded
RCS success rate
0.00%
778K of 782K RCS deliveries accepted
Attempted
0K
RCS delivered
0K
SMS fallback
0K
Delivery gaps and fallback, not design failures

What the funding window couldn't hold

Not everything could ship in 6 months, and that was always going to be true. Back-end authentication changes are multi-year programs. The recommendation deck was how those directions stayed alive, documenting the problem, the rationale, and the path forward clearly enough that the next team could pick it up without starting over. Several are now active programs. That was the goal.

What we built
(as of July 2026)

Two efforts moved authentication toward one coherent system.

  1. Alternate number for authentication
    Customers can now authenticate via any number they have access to, not just the primary on the account. The verification link goes somewhere they can actually receive it.

Her verification link had nowhere to go. Now it can go anywhere.

Your phone
  1. Authentication settings redesign- app, mobile web, desktop
    The legacy page was 11 years old, three viewports, three different UIs, broken components. We rebuilt it as one consistent system across all surfaces.

A third, parallel effort pushed toward that same goal

  1. RCS adaptive authentication
    It wasn't part of NGD's scope, but ran on the same timeline and delivered the outcome this program was built around.

    The sign-in flow we designed for is now live. RCS delivers native in-message approval, no context switching, no browser redirect.

    Production data as of July 2026:
    97.47% overall success rate,
    99.82% RCS success rate,
    a 10% improvement over SMS-based verification.

RCS Adaptive Auth · Production data, July 2026
Overall success rate
0.00%
839K of 860K attempts succeeded
RCS success rate
0.00%
778K of 782K RCS deliveries accepted
Attempted
0K
RCS delivered
0K
SMS fallback
0K
Delivery gaps and fallback, not design failures

A moment I'm most proud of

Turning something obscure into work that keeps going after the program ends.

The recommendation deck had a strict format mandated by our senior director. I used it as a framework, mapping complex authentication systems through before-and-after flow maps that made years of tangled logic easy to follow at a glance. It became the template for how the team documents authentication experiences going forward. Future roadmaps are being built from it now.

The format was given to me. The clarity was mine to create.

What the funding window couldn't hold

Not everything could ship in 6 months, and that was always going to be true. Back-end authentication changes are multi-year programs. The recommendation deck was how those directions stayed alive, documenting the problem, the rationale, and the path forward clearly enough that the next team could pick it up without starting over. Several are now active programs. That was the goal.

A moment I'm most proud of

Turning something obscure into work that keeps going after the program ends.

The recommendation deck had a strict format mandated by our senior director. I used it as a framework, mapping complex authentication systems through before-and-after flow maps that made years of tangled logic easy to follow at a glance. It became the template for how the team documents authentication experiences going forward. Future roadmaps are being built from it now.

The format was given to me. The clarity was mine to create.

What the funding window couldn't hold

Not everything could ship in 6 months, and that was always going to be true. Back-end authentication changes are multi-year programs. The recommendation deck was how those directions stayed alive, documenting the problem, the rationale, and the path forward clearly enough that the next team could pick it up without starting over. Several are now active programs. That was the goal.

A moment I'm most proud of

Turning something obscure into work that keeps going after the program ends.

The recommendation deck had a strict format mandated by our senior director. I used it as a framework, mapping complex authentication systems through before-and-after flow maps that made years of tangled logic easy to follow at a glance. It became the template for how the team documents authentication experiences going forward. Future roadmaps are being built from it now.

The format was given to me. The clarity was mine to create.

The sign-in flow we inherited.
Before
6
steps
User initiates sign-in
Enter password
Verification prompt
Open SMS — tokenized link
✕ Missed SMS
✕ Wrong device
Open browser — allow access
✕ Context switch
✕ Drop-off
Manual return to original page
The one we shipped.
After
3
steps
User initiates sign-in
Adaptive auth — native approval via RCS
✓ One and done
Access granted — remaining in context

What this shows

What this shows

The ability to create structure from ambiguity, defining a problem space when none exists, partnering with research to capture how customers actually live rather than how a system assumes they do, and shipping work that's legible enough for an entire organization to build on.

Strategic instinct about what to build, what to document, and what to hand off, so that a 6-month program leaves something behind that lasts. The alternate number for authentication initiative is proof that it did.

The constraint

Two realities shaped every decision:
• Funding window: 6 months, program ends, money stops
• Technical reality: true back-end authentication changes take years, not months.

The gap between those two things wasn't a problem to solve, it was a condition to design within. What could we ship in 6 months that was meaningful on its own and set up the next team to keep going? That question drove everything from prioritization to the recommendation deck.

SIGNED
IN.
From 6 steps to 3.
No context switching. No dead ends.
Access granted — staying in context.

Strategy & Systems

Streamlining sign-in | Verizon

Lead Designer · Authentication Strategy · Cross-functional team · 6-month program

Lead Designer · Authentication Strategy · Cross-functional team · 6-month program

Overview

Nex Gen Digital launched with a mandate to modernize Verizon's authentication experience and little else defined, no scope, no design direction, just a 6-month funding window and KPMG brought in to facilitate. I led design from day one: partnering with authentication subject matter experts through a dedicated workshop to define what the program would actually solve, shipping what fit inside the window, and building a recommendation deck for everything that didn't.

Overview

Nex Gen Digital launched with a mandate to modernize Verizon's authentication experience and little else defined, no scope, no design direction, just a 6-month funding window and KPMG brought in to facilitate. I led design from day one: partnering with authentication subject matter experts through a dedicated workshop to define what the program would actually solve, shipping what fit inside the window, and building a recommendation deck for everything that didn't.

The constraint

Two realities shaped every decision:
• Funding window: 6 months, program ends, money stops
• Technical reality: true back-end authentication changes take years, not months.

The gap between those two things wasn't a problem to solve, it was a condition to design within. What could we ship in 6 months that was meaningful on its own and set up the next team to keep going? That question drove everything from prioritization to the recommendation deck.

The scenario that defined everything

A customer using her mom's phone to sign in. Verification link going to her own broken device. No alternate number on file. No other option available. Just a wall.

The research put it plainly: customers on shared accounts sometimes had to physically drive to the primary account holder to sign in. This wasn't an edge case. It was a system failure hiding in plain sight, and it became the north star for the entire design direction.

  1. The systemic version of the same problem

The dead end scenario was one customer, one broken flow. But the inconsistency ran across the entire product. Mobile, FWA, and Fios each had completely different verification methods, non-Verizon numbers couldn't be used at all, leaving FWA and Fios customers with weaker, less consistent options. It wasn't one broken flow. It was the entire authentication system.

  1. The systemic version of the same problem

The dead end scenario was one customer, one broken flow. But the inconsistency ran across the entire product. Mobile, FWA, and Fios each had completely different verification methods, non-Verizon numbers couldn't be used at all, leaving FWA and Fios customers with weaker, less consistent options. It wasn't one broken flow. It was the entire authentication system.

What the funding window couldn't hold

Not everything could ship in 6 months, and that was always going to be true. Back-end authentication changes are multi-year programs. The recommendation deck was how those directions stayed alive, documenting the problem, the rationale, and the path forward clearly enough that the next team could pick it up without starting over. Several are now active programs. That was the goal.

The constraint

Two realities shaped every decision:
• Funding window: 6 months, program ends, money stops
• Technical reality: true back-end authentication changes take years, not months.

The gap between those two things wasn't a problem to solve, it was a condition to design within. What could we ship in 6 months that was meaningful on its own and set up the next team to keep going? That question drove everything from prioritization to the recommendation deck.

What we built
(as of July 2026)

Two efforts moved authentication toward one coherent system.

  1. Alternate number for authentication
    Customers can now authenticate via any number they have access to, not just the primary on the account. The verification link goes somewhere they can actually receive it.

Your phone

Her verification link had nowhere to go. Now it can go anywhere.

What we built
(as of July 2026)

Two efforts moved authentication toward one coherent system.

  1. Alternate number for authentication
    Customers can now authenticate via any number they have access to, not just the primary on the account. The verification link goes somewhere they can actually receive it.

Your phone

Her verification link had nowhere to go. Now it can go anywhere.

The Problem

Verizon had 57.6K calls per month related to sign-in issues, and 2 million password resets every month. Customers weren't just frustrated, they were completely stuck. A workshop with authentication subject matter experts helped scope the problem; a dedicated moderated usability study (12 Verizon wireless customers, January 2024) confirmed it: the verification system was failing people in real, predictable ways.

  1. Authentication settings redesign-app, mobile web, desktop
    The legacy page was 11 years old, three viewports, three different UIs, broken components. We rebuilt it as one consistent system across all surfaces.

The Problem

Verizon had 57.6K calls per month related to sign-in issues, and 2 million password resets every month. Customers weren't just frustrated, they were completely stuck. A workshop with authentication subject matter experts helped scope the problem; a dedicated moderated usability study (12 Verizon wireless customers, January 2024) confirmed it: the verification system was failing people in real, predictable ways.

A third, parallel effort pushed toward that same goal

  1. RCS adaptive authentication
    It wasn't part of NGD's scope, but ran on the same timeline and delivered the outcome this program was built around.

    The sign-in flow we designed for is now live. RCS delivers native in-message approval, no context switching, no browser redirect.

    Production data as of July 2026:
    97.47% overall success rate,
    99.82% RCS success rate,
    a 10% improvement over SMS-based verification.

RCS Adaptive Auth · Production data, July 2026
Overall success rate
0.00%
839K of 860K attempts succeeded
RCS success rate
0.00%
778K of 782K RCS deliveries accepted
Attempted
0K
RCS delivered
0K
SMS fallback
0K
Delivery gaps and fallback, not design failures
  1. The scenario that defined everything

A customer using her mom's phone to sign in. Verification link going to her own broken device. No alternate number on file. No other option available. Just a wall.

The workshop put it plainly: customers on shared accounts sometimes had to physically drive to the primary account holder to sign in. This wasn't an edge case. It was a system failure hiding in plain sight, and it became the north star for the entire design direction.

A moment I'm most proud of

Turning something obscure into work that keeps going after the program ends.

The recommendation deck had a strict format mandated by our senior director. I used it as a framework, mapping complex authentication systems through before-and-after flow maps that made years of tangled logic easy to follow at a glance. It became the template for how the team documents authentication experiences going forward. Future roadmaps are being built from it now.

The format was given to me. The clarity was mine to create.

  1. The systemic version of the same problem

The dead end scenario was one customer, one broken flow. But the inconsistency ran across the entire product. Mobile, FWA, and Fios each had completely different verification methods, non-Verizon numbers couldn't be used at all, leaving FWA and Fios customers with weaker, less consistent options. It wasn't one broken flow. It was the entire authentication system.

Current state — inconsistent verification across services
Mobile, FWA, and Fios each with a different system
Sign-in
Forgot password
Forgot user ID
Mobile
Adaptive auth
Adaptive auth
Adaptive auth
FWA
Adaptive auth, email only
Adaptive auth, email only
Adaptive auth, email only
Fios
Secret question only
Temp password via text or email
Text or email user ID
Fios and FWA verification methods are either unsecured or require extra steps.
Non-Verizon mobile numbers can't be used as a verification method.
  1. Authentication settings redesign- app, mobile web, desktop
    The legacy page was 11 years old, three viewports, three different UIs, broken components. We rebuilt it as one consistent system across all surfaces.

A third, parallel effort pushed toward that same goal

  1. RCS adaptive authentication
    It wasn't part of NGD's scope, but ran on the same timeline and delivered the outcome this program was built around.

    The sign-in flow we designed for is now live. RCS delivers native in-message approval, no context switching, no browser redirect.

    Production data as of July 2026:
    97.47% overall success rate,
    99.82% RCS success rate,
    a 10% improvement over SMS-based verification.

RCS Adaptive Auth · Production data, July 2026
Overall success rate
0.00%
839K of 860K attempts succeeded
RCS success rate
0.00%
778K of 782K RCS deliveries accepted
Attempted
0K
RCS delivered
0K
SMS fallback
0K
Delivery gaps and fallback, not design failures

What the funding window couldn't hold

Not everything could ship in 6 months, and that was always going to be true. Back-end authentication changes are multi-year programs. The recommendation deck was how those directions stayed alive, documenting the problem, the rationale, and the path forward clearly enough that the next team could pick it up without starting over. Several are now active programs. That was the goal.

What we built
(as of July 2026)

Two efforts moved authentication toward one coherent system.

  1. Alternate number for authentication
    Customers can now authenticate via any number they have access to, not just the primary on the account. The verification link goes somewhere they can actually receive it.

Her verification link had nowhere to go. Now it can go anywhere.

Your phone
  1. Authentication settings redesign- app, mobile web, desktop
    The legacy page was 11 years old, three viewports, three different UIs, broken components. We rebuilt it as one consistent system across all surfaces.

A third, parallel effort pushed toward that same goal

  1. RCS adaptive authentication
    It wasn't part of NGD's scope, but ran on the same timeline and delivered the outcome this program was built around.

    The sign-in flow we designed for is now live. RCS delivers native in-message approval, no context switching, no browser redirect.

    Production data as of July 2026:
    97.47% overall success rate,
    99.82% RCS success rate,
    a 10% improvement over SMS-based verification.

RCS Adaptive Auth · Production data, July 2026
Overall success rate
0.00%
839K of 860K attempts succeeded
RCS success rate
0.00%
778K of 782K RCS deliveries accepted
Attempted
0K
RCS delivered
0K
SMS fallback
0K
Delivery gaps and fallback, not design failures

A moment I'm most proud of

Turning something obscure into work that keeps going after the program ends.

The recommendation deck had a strict format mandated by our senior director. I used it as a framework, mapping complex authentication systems through before-and-after flow maps that made years of tangled logic easy to follow at a glance. It became the template for how the team documents authentication experiences going forward. Future roadmaps are being built from it now.

The format was given to me. The clarity was mine to create.

What the funding window couldn't hold

Not everything could ship in 6 months, and that was always going to be true. Back-end authentication changes are multi-year programs. The recommendation deck was how those directions stayed alive, documenting the problem, the rationale, and the path forward clearly enough that the next team could pick it up without starting over. Several are now active programs. That was the goal.

A moment I'm most proud of

Turning something obscure into work that keeps going after the program ends.

The recommendation deck had a strict format mandated by our senior director. I used it as a framework, mapping complex authentication systems through before-and-after flow maps that made years of tangled logic easy to follow at a glance. It became the template for how the team documents authentication experiences going forward. Future roadmaps are being built from it now.

The format was given to me. The clarity was mine to create.

What the funding window couldn't hold

Not everything could ship in 6 months, and that was always going to be true. Back-end authentication changes are multi-year programs. The recommendation deck was how those directions stayed alive, documenting the problem, the rationale, and the path forward clearly enough that the next team could pick it up without starting over. Several are now active programs. That was the goal.

A moment I'm most proud of

Turning something obscure into work that keeps going after the program ends.

The recommendation deck had a strict format mandated by our senior director. I used it as a framework, mapping complex authentication systems through before-and-after flow maps that made years of tangled logic easy to follow at a glance. It became the template for how the team documents authentication experiences going forward. Future roadmaps are being built from it now.

The format was given to me. The clarity was mine to create.

The sign-in flow we inherited.
Before
6
steps
User initiates sign-in
Enter password
Verification prompt
Open SMS — tokenized link
✕ Missed SMS
✕ Wrong device
Open browser — allow access
✕ Context switch
✕ Drop-off
Manual return to original page
The one we shipped.
After
3
steps
User initiates sign-in
Adaptive auth — native approval via RCS
✓ One and done
Access granted — remaining in context

What this shows

What this shows

The ability to create structure from ambiguity, defining a problem space when none exists, partnering with research to capture how customers actually live rather than how a system assumes they do, and shipping work that's legible enough for an entire organization to build on.

Strategic instinct about what to build, what to document, and what to hand off, so that a 6-month program leaves something behind that lasts. The alternate number for authentication initiative is proof that it did.

The constraint

Two realities shaped every decision:
• Funding window: 6 months, program ends, money stops
• Technical reality: true back-end authentication changes take years, not months.

The gap between those two things wasn't a problem to solve, it was a condition to design within. What could we ship in 6 months that was meaningful on its own and set up the next team to keep going? That question drove everything from prioritization to the recommendation deck.

SIGNED
IN.
From 6 steps to 3.
No context switching. No dead ends.
Access granted — staying in context.

Strategy & Systems

Streamlining sign-in | Verizon

Lead Designer · Authentication Strategy · Cross-functional team · 6-month program

Lead Designer · Authentication Strategy · Cross-functional team · 6-month program

Overview

Nex Gen Digital launched with a mandate to modernize Verizon's authentication experience and little else defined, no scope, no design direction, just a 6-month funding window and KPMG brought in to facilitate. I led design from day one: partnering with authentication subject matter experts through a dedicated workshop to define what the program would actually solve, shipping what fit inside the window, and building a recommendation deck for everything that didn't.

Overview

Nex Gen Digital launched with a mandate to modernize Verizon's authentication experience and little else defined, no scope, no design direction, just a 6-month funding window and KPMG brought in to facilitate. I led design from day one: partnering with authentication subject matter experts through a dedicated workshop to define what the program would actually solve, shipping what fit inside the window, and building a recommendation deck for everything that didn't.

The constraint

Two realities shaped every decision:
• Funding window: 6 months, program ends, money stops
• Technical reality: true back-end authentication changes take years, not months.

The gap between those two things wasn't a problem to solve, it was a condition to design within. What could we ship in 6 months that was meaningful on its own and set up the next team to keep going? That question drove everything from prioritization to the recommendation deck.

The scenario that defined everything

A customer using her mom's phone to sign in. Verification link going to her own broken device. No alternate number on file. No other option available. Just a wall.

The research put it plainly: customers on shared accounts sometimes had to physically drive to the primary account holder to sign in. This wasn't an edge case. It was a system failure hiding in plain sight, and it became the north star for the entire design direction.

  1. The systemic version of the same problem

The dead end scenario was one customer, one broken flow. But the inconsistency ran across the entire product. Mobile, FWA, and Fios each had completely different verification methods, non-Verizon numbers couldn't be used at all, leaving FWA and Fios customers with weaker, less consistent options. It wasn't one broken flow. It was the entire authentication system.

  1. The systemic version of the same problem

The dead end scenario was one customer, one broken flow. But the inconsistency ran across the entire product. Mobile, FWA, and Fios each had completely different verification methods, non-Verizon numbers couldn't be used at all, leaving FWA and Fios customers with weaker, less consistent options. It wasn't one broken flow. It was the entire authentication system.

What the funding window couldn't hold

Not everything could ship in 6 months, and that was always going to be true. Back-end authentication changes are multi-year programs. The recommendation deck was how those directions stayed alive, documenting the problem, the rationale, and the path forward clearly enough that the next team could pick it up without starting over. Several are now active programs. That was the goal.

The constraint

Two realities shaped every decision:
• Funding window: 6 months, program ends, money stops
• Technical reality: true back-end authentication changes take years, not months.

The gap between those two things wasn't a problem to solve, it was a condition to design within. What could we ship in 6 months that was meaningful on its own and set up the next team to keep going? That question drove everything from prioritization to the recommendation deck.

What we built
(as of July 2026)

Two efforts moved authentication toward one coherent system.

  1. Alternate number for authentication
    Customers can now authenticate via any number they have access to, not just the primary on the account. The verification link goes somewhere they can actually receive it.

Your phone

Her verification link had nowhere to go. Now it can go anywhere.

What we built
(as of July 2026)

Two efforts moved authentication toward one coherent system.

  1. Alternate number for authentication
    Customers can now authenticate via any number they have access to, not just the primary on the account. The verification link goes somewhere they can actually receive it.

Your phone

Her verification link had nowhere to go. Now it can go anywhere.

The Problem

Verizon had 57.6K calls per month related to sign-in issues, and 2 million password resets every month. Customers weren't just frustrated, they were completely stuck. A workshop with authentication subject matter experts helped scope the problem; a dedicated moderated usability study (12 Verizon wireless customers, January 2024) confirmed it: the verification system was failing people in real, predictable ways.

  1. Authentication settings redesign-app, mobile web, desktop
    The legacy page was 11 years old, three viewports, three different UIs, broken components. We rebuilt it as one consistent system across all surfaces.

The Problem

Verizon had 57.6K calls per month related to sign-in issues, and 2 million password resets every month. Customers weren't just frustrated, they were completely stuck. A workshop with authentication subject matter experts helped scope the problem; a dedicated moderated usability study (12 Verizon wireless customers, January 2024) confirmed it: the verification system was failing people in real, predictable ways.

A third, parallel effort pushed toward that same goal

  1. RCS adaptive authentication
    It wasn't part of NGD's scope, but ran on the same timeline and delivered the outcome this program was built around.

    The sign-in flow we designed for is now live. RCS delivers native in-message approval, no context switching, no browser redirect.

    Production data as of July 2026:
    97.47% overall success rate,
    99.82% RCS success rate,
    a 10% improvement over SMS-based verification.

RCS Adaptive Auth · Production data, July 2026
Overall success rate
0.00%
839K of 860K attempts succeeded
RCS success rate
0.00%
778K of 782K RCS deliveries accepted
Attempted
0K
RCS delivered
0K
SMS fallback
0K
Delivery gaps and fallback, not design failures
  1. The scenario that defined everything

A customer using her mom's phone to sign in. Verification link going to her own broken device. No alternate number on file. No other option available. Just a wall.

The workshop put it plainly: customers on shared accounts sometimes had to physically drive to the primary account holder to sign in. This wasn't an edge case. It was a system failure hiding in plain sight, and it became the north star for the entire design direction.

A moment I'm most proud of

Turning something obscure into work that keeps going after the program ends.

The recommendation deck had a strict format mandated by our senior director. I used it as a framework, mapping complex authentication systems through before-and-after flow maps that made years of tangled logic easy to follow at a glance. It became the template for how the team documents authentication experiences going forward. Future roadmaps are being built from it now.

The format was given to me. The clarity was mine to create.

  1. The systemic version of the same problem

The dead end scenario was one customer, one broken flow. But the inconsistency ran across the entire product. Mobile, FWA, and Fios each had completely different verification methods, non-Verizon numbers couldn't be used at all, leaving FWA and Fios customers with weaker, less consistent options. It wasn't one broken flow. It was the entire authentication system.

Current state — inconsistent verification across services
Mobile, FWA, and Fios each with a different system
Sign-in
Forgot password
Forgot user ID
Mobile
Adaptive auth
Adaptive auth
Adaptive auth
FWA
Adaptive auth, email only
Adaptive auth, email only
Adaptive auth, email only
Fios
Secret question only
Temp password via text or email
Text or email user ID
Fios and FWA verification methods are either unsecured or require extra steps.
Non-Verizon mobile numbers can't be used as a verification method.
  1. Authentication settings redesign- app, mobile web, desktop
    The legacy page was 11 years old, three viewports, three different UIs, broken components. We rebuilt it as one consistent system across all surfaces.

A third, parallel effort pushed toward that same goal

  1. RCS adaptive authentication
    It wasn't part of NGD's scope, but ran on the same timeline and delivered the outcome this program was built around.

    The sign-in flow we designed for is now live. RCS delivers native in-message approval, no context switching, no browser redirect.

    Production data as of July 2026:
    97.47% overall success rate,
    99.82% RCS success rate,
    a 10% improvement over SMS-based verification.

RCS Adaptive Auth · Production data, July 2026
Overall success rate
0.00%
839K of 860K attempts succeeded
RCS success rate
0.00%
778K of 782K RCS deliveries accepted
Attempted
0K
RCS delivered
0K
SMS fallback
0K
Delivery gaps and fallback, not design failures

What the funding window couldn't hold

Not everything could ship in 6 months, and that was always going to be true. Back-end authentication changes are multi-year programs. The recommendation deck was how those directions stayed alive, documenting the problem, the rationale, and the path forward clearly enough that the next team could pick it up without starting over. Several are now active programs. That was the goal.

What we built
(as of July 2026)

Two efforts moved authentication toward one coherent system.

  1. Alternate number for authentication
    Customers can now authenticate via any number they have access to, not just the primary on the account. The verification link goes somewhere they can actually receive it.

Her verification link had nowhere to go. Now it can go anywhere.

Your phone
  1. Authentication settings redesign- app, mobile web, desktop
    The legacy page was 11 years old, three viewports, three different UIs, broken components. We rebuilt it as one consistent system across all surfaces.

A third, parallel effort pushed toward that same goal

  1. RCS adaptive authentication
    It wasn't part of NGD's scope, but ran on the same timeline and delivered the outcome this program was built around.

    The sign-in flow we designed for is now live. RCS delivers native in-message approval, no context switching, no browser redirect.

    Production data as of July 2026:
    97.47% overall success rate,
    99.82% RCS success rate,
    a 10% improvement over SMS-based verification.

RCS Adaptive Auth · Production data, July 2026
Overall success rate
0.00%
839K of 860K attempts succeeded
RCS success rate
0.00%
778K of 782K RCS deliveries accepted
Attempted
0K
RCS delivered
0K
SMS fallback
0K
Delivery gaps and fallback, not design failures

A moment I'm most proud of

Turning something obscure into work that keeps going after the program ends.

The recommendation deck had a strict format mandated by our senior director. I used it as a framework, mapping complex authentication systems through before-and-after flow maps that made years of tangled logic easy to follow at a glance. It became the template for how the team documents authentication experiences going forward. Future roadmaps are being built from it now.

The format was given to me. The clarity was mine to create.

What the funding window couldn't hold

Not everything could ship in 6 months, and that was always going to be true. Back-end authentication changes are multi-year programs. The recommendation deck was how those directions stayed alive, documenting the problem, the rationale, and the path forward clearly enough that the next team could pick it up without starting over. Several are now active programs. That was the goal.

A moment I'm most proud of

Turning something obscure into work that keeps going after the program ends.

The recommendation deck had a strict format mandated by our senior director. I used it as a framework, mapping complex authentication systems through before-and-after flow maps that made years of tangled logic easy to follow at a glance. It became the template for how the team documents authentication experiences going forward. Future roadmaps are being built from it now.

The format was given to me. The clarity was mine to create.

What the funding window couldn't hold

Not everything could ship in 6 months, and that was always going to be true. Back-end authentication changes are multi-year programs. The recommendation deck was how those directions stayed alive, documenting the problem, the rationale, and the path forward clearly enough that the next team could pick it up without starting over. Several are now active programs. That was the goal.

A moment I'm most proud of

Turning something obscure into work that keeps going after the program ends.

The recommendation deck had a strict format mandated by our senior director. I used it as a framework, mapping complex authentication systems through before-and-after flow maps that made years of tangled logic easy to follow at a glance. It became the template for how the team documents authentication experiences going forward. Future roadmaps are being built from it now.

The format was given to me. The clarity was mine to create.

The sign-in flow we inherited.
Before
6
steps
User initiates sign-in
Enter password
Verification prompt
Open SMS — tokenized link
✕ Missed SMS
✕ Wrong device
Open browser — allow access
✕ Context switch
✕ Drop-off
Manual return to original page
The one we shipped.
After
3
steps
User initiates sign-in
Adaptive auth — native approval via RCS
✓ One and done
Access granted — remaining in context

What this shows

What this shows

The ability to create structure from ambiguity, defining a problem space when none exists, partnering with research to capture how customers actually live rather than how a system assumes they do, and shipping work that's legible enough for an entire organization to build on.

Strategic instinct about what to build, what to document, and what to hand off, so that a 6-month program leaves something behind that lasts. The alternate number for authentication initiative is proof that it did.

The constraint

Two realities shaped every decision:
• Funding window: 6 months, program ends, money stops
• Technical reality: true back-end authentication changes take years, not months.

The gap between those two things wasn't a problem to solve, it was a condition to design within. What could we ship in 6 months that was meaningful on its own and set up the next team to keep going? That question drove everything from prioritization to the recommendation deck.