Lead Designer at Verizon. Research-driven, strategy-first, still in Figma every day.

I turn complex systems into experiences people actually enjoy using. At Verizon, I introduced passkeys to the website and drove sign-in success from 51% to 99%. The results secured additional funding to expand passkey promotion across the product — moving from self-discovery to something we could actively put in front of users.

Before Verizon, I was the sole designer at Trade Coffee, where a customer research insight led to a curated collections concept that shipped after I left. That's the kind of work I'm proud of — ideas strong enough to outlast a project.

I lead from the front. I'm at my best when I'm close to strategy, mentoring other designers, and solving problems that actually matter to people.

Victor Adedini Portrait
Victor Adedini Portrait

Lead Designer at Verizon. Research-driven, strategy-first, still in Figma every day.

I turn complex systems into experiences people actually enjoy using. At Verizon, I introduced passkeys to the website and drove sign-in success from 51% to 99%. The results secured additional funding to expand passkey promotion across the product — moving from self-discovery to something we could actively put in front of users.

Before Verizon, I was the sole designer at Trade Coffee, where a customer research insight led to a curated collections concept that shipped after I left. That's the kind of work I'm proud of — ideas strong enough to outlast a project.

I lead from the front. I'm at my best when I'm close to strategy, mentoring other designers, and solving problems that actually matter to people.

Victor Adedini Portrait
Victor Adedini Portrait